Stop motion animation or stop frame animation, is animation that is captured one frame at time, with physical objects that are moved between frames. When you play back the sequence of images rapidly, it creates the illusion of movement. Stop motion is similar than how 2D drawn animation (early Disney) works , except using physical objects instead of drawings.
The basic process of animation involves taking a photograph of your objects or characters, moving them slightly, and taking another photograph. When you play back the images consecutively, the objects or characters appear to move on their own.
A Stop Motion Ad, is an ad where a vast array of materials and objects are being animated, mixing the classic stop motion technique with the presence of other modern technology and techniques.
Instead of having an interlocutor showing the product, it is the product itself who shows to the audience. You’ve seen them, sure. Facebook and Instagram feeds are flooded with them as they gain more momentum. Here’s an example.
The modern revival of stop motion animation has propelled a trend in using weird and wonderful props and methods for creating these types of films.
The method enables you to animate any object that cannot move on its own. Just about anything can be used to create a stop motion video, so the possibilities are endless!
Simple yet creative animations like this are easily retained in people’s memories. These videos can help to build a positive image for a brand, and promote brand recall at a later date. Stop motion animation has that quality of being thought-provoking and inspiring, which not only sticks in people’s minds, but also motivates them to share the creative content with their friends and colleagues.
Stop motion videos can be used to demonstrate product uses quickly, even when the use of the product and the result may take some time. In stop motion animation, time frames can be hastened as much as you like!