What is a B-Roll ?

B-roll footage, Broll or B roll  is any supplemental video that considered to be secondary to your primary footage. B-roll can be gathered with a separate unit, acquired from stock footage, or obtained from any source other than your principal photography. 

The term for A-roll vs B-roll originated in the earliest days of Hollywood moviemaking, when principal footage was termed A-roll. An identical roll of film, the B-roll, or B-reel, was used for filler and transitional cuts.

b roll tattoo

What is a B-Roll Ad?

A B-Roll ad is an ad that never fixes on a human subject. Instead the ad is comprised of clips that you would normally see used as supplemental footage ( B-Roll) in traditional ads. You’ve seen them, sure. Facebook and Instagram feeds are flooded with them as they gain more momentum. Here’s an example. 

Why Should I consider making a B-roll ad?

Seemingly Novel Consumer Item

First, you need a way to make an item seem novel. Tattoos have been present throughout human history, but it has only recently become a part of fashion

Interactive Shots

This is the first real shift away from narrative marketing on social. Instead of a story, we see wide and panning “authentic” shots of the tattoo artist in action. These shots sell the product as something anyone can use.

Made For Silent Viewing

Millennials and Gen-Z are consuming Instagram and Tik Tok content silently. Silent consumption is popular for two reasons. First, millennials consume content publicly, and they don’t want others to tune into what they’re watching. Second, content is consumed primarily on mobile while listening to music or podcasts.

Would you like to make one?

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